> HK2A Advertising Spending Projections 2017
> The 55th Annual General Meeting (AGM)
> HK2A Annual Dinner 2016
> Free Workshop on Digital Ad Ratings & e-Commerce
> Update on TV Landscape
> Print Production 101
> The 3rd ROIfestival Hong Kong Forum
> Advertising Spending Projections 2016
> The 54th Annual General Meeting (AGM)
> HK2A Annual Dinner 2015
> Print Media in Transformation
> Big Data in Loyalty Programme
> The Road to Professional Happiness and Success (A Chinese Metaphysics Masterclass)
> HK2A Training Workshop 2015 – TV Production 101
> ROIfestival Business Creativity Summit 2015
> "Business Creativity in China" Movie Premiere
> Facebook Round-table Luncheon
> Advertising Spending Projections 2015
> The 53rd Annual General Meeting (AGM)
> HK2A Annual Dinner 2014
> HK2A Workshop - How Big Data Reshapes Enterprises’ Marketing Strategies
> Newspaper in the Digital Age
> Path to CEO - Free Seminar to Senior Executives
> HK2A Training Workshop 2014 – Business Dining for Senior Executives
> ROIfestival Business Creativity Summit - Hong Kong
> HK2A Training Workshop 2014 – Business Dining 101
> Advertising Spending Projections 2014 Celebrating 15 Years of Visionary Research!
> HK2A Annual Dinner 2013
> HK2A Training Workshop 2013 – Digital & Social 101
> HK2A Training Workshop 2013 - TV Production 101
> Unstoppable Creativity
Use of Social Media by Nick Vujicic
> HK2A Training Workshop 2013 - Print Production 101
> "Advertising Spending Projections 2013"
- How to Play Wise in 2013
> HK2A Annual Dinner 2012
> HK2A Training Workshop III
- "Digital Solutions 101 for Young Executives"
> Youth Marketing Workshop
> HK2A Training Workshop II
- "Advertising 101 for Young Executives"
> HK2A Training Workshop I - "Media 101 for Young Executives"
> HK2A‧CUHK Marketing Award 2012
> "Advertising Spending Projections 2012"
- The Rise of Digital Media
> HK2A & CUHK Joint Mentorship Programme 2012
> HK2A 50th Anniversary Dinner cum 2012 Media Forums
> 50th AGM
> HK2A Social Media Mini Series IV : Cultivating Online Influences With Gurus in the Region
> HK2A Social Media Mini Series III : Interactive TV & Social Media
> Advertising Spending Projections 2011
> HK2A Social Media Mini Series II : What's Hot & Happening in
> 49th AGM
> HK2A 50th Anniversary Fund Raising Party
> HK2A Social Media Mini Series : Delivering Online Engagement
> HK2A and HKAIM Dinner Workshop : Advertising 2.0
> Advertising Spending Projections 2010
> 48th AGM
> HK2A Dinner Workshop : Capitalizing on Social Media
> HK2A Dinner Workshop: Successful Partnership Marketing
> HK2A Dinner Gathering: Successful Campaigns in Tough Times
> Advertising Spending Projections 2009
> HK2A Christmas Party 2008 cum AGM & EGM
> The 47th Annual General Meeting (AGM)
> HK2A Conference: Marketing in Digital Media
> Cutting Through the Unconventional Ways
> The 14th Annual Most Popular TV Commercial Awards
> Reader's Digest Trusted Brands
> The 5th SINA Online Ad Awards
HK2A Advertising Spending Projections 2017
15 February 2017
The result of the 2017 Adspend Projections was released at a luncheon held at Harbour Grand which attracted more than 250 advertisers, survey participants, agency professionals, reporters and media representatives. Despite a cautious outlook, almost half of the advertisers in Hong Kong (48%) believed that the economy had stabilized and would remain the same as the previous year, while 6% of advertisers expected economic conditions to improve. 26% of the advertisers being surveyed said their budget would increase while 48% said their budget would remain the same. Advertisers were also looking to shift more focus from offline to online and mobile. 2017 would likely be the first time ever for online advertising spending (51%) to surpass that of offline (49%).
“The past two years have been a testing period for marketers in terms of some of the newly emerging digital marketing platforms. In 2017, we are seeing advertisers that are more confident investing in online marketing. Top management is also confident, having seen the massive growth and opportunity of online investment as technology platforms mature,” said Raymond Ho, Chairman of HK2A.
The Executive Committee would like to extend its gratitude to Ms Cherry Lau and her team at Nielsen for the excellent work they have done to materialize the survey. Thanks also goes to all the supporting organizations, sponsors, survey participants and the attending guests who helped made the survey a great success.
The 55th Annual General Meeting (AGM)
15 December 2016
The 55th Annual General Meeting was held on 15 December 2016, during which an Executive Committee comprising of nine members for the year 2017-2018 was elected to office. Click here for details of our Executive Committee.
HK2A Annual Dinner 2016
1 December 2016
On Thursday December 1, more than 150 local marketers, agency professionals and KOLs turned up at Towngas Avenue TST for the HK2A Annual Dinner 2016. The cosy setting of this year’s event provided a perfect ambience for mingling and sharing amongst friends and business associates. Thanks to Fiveson and Smiling Boris, two very popular YouTubers from VS Media, who amused the guests with their creative live show on stage. The two also shared their views on how to create impact via viral platforms with small budget and in tough times. We would also like to thank the attending KOLs from Super KOLs and Starz People who brought with them new perspectives on the use of social media. Lastly, our applause to all the generous table and prize sponsors, attending VIPs and guests who helped make the event a big success. The Executive Committee of HK2A would like to wish everyone an early Merry Christmas and a rewarding 2017!
Free Workshop on Digital Ad Ratings & e-Commerce
19 October 2016
More than 100 guests turned up at this free workshop to get first-hand information about the soon-to-launch “Digital Ad Ratings” (DAR) and latest update on e-Commerce in spite of the black rainstorm warning issued. Kicking off the workshop was Ms Cherry Lau, Senior Director of Nielsen Media who detailed the mechanism of how DAR works and gave examples of how to optimize campaigns across screens and accurately gauge the success of related digital portfolio. Mr Kenneth Cheung, Associate Director of Nielsen Retail then shared important facts and figures about the 5Ws (Who, What, Why, Where, When) and other key topics from a fresh mindset. Sincere thanks to the Nielsen team for their support and insightful presentation.
Update on TV Landscape
21 September 2016
Close to 30 HK2A advertiser members visited TVB City in September to learn about TVB’s tactics in extending OTT into boxes and apps. Heartfelt thanks to Mr SK Cheong, Executive Director and General Manager of Television Broadcasts Limited who tailored a special presentation and demonstration to our members and the fabulous high-tea and wines that accompanied the presentation. Thanks also go to Ms SM Wong, Assistant Controller of TVB and the team of TVB colleagues who took our members through the guided tour around the News Department and the major production unit of station.
Print Production 101
17 June 2016
This onsite workshop was one of the most popular of the 101 workshop series organized by HK2A in the past few years. More than 40 young executives enrolled themselves to learn the techniques and technologies used in print production and the latest trends that affect the advertising and marketing industry. To accommodate the overwhelming response, a total of two sessions were held on the same day on June 17.
HK2A would like to thank Print-Point Company Limited again for granting us access to their facilities and coordinating the workshops. And special thanks to Mr Micky Leung and Mr Desmond Yu, Director and Manager of the company respectively, for their thorough presentation and interesting demonstration during the guided tour.
The 3rd ROIfestival Hong Kong Forum
11 April 2016
April 2016 saw the third ROIfestival Hong Kong Forum jointly organised by HK2A and ROIfestival. This year, the forum tried to explore the up-to-the minute trends and tactics leveraged by top advertisers, marketers, digital media and agencies across China and Hong Kong. We are most honoured to have invited four heavy weight speakers who brought with them examples of ground breaking initiatives that differentiated their brands from their competitors.
Our heartfelt thanks to Ms Viveca Chan, Chairman & CEO of WE Group, Mr Steven Chang, Corporate Vice President of Tencent, Mr Rene T Co, P&G Greater China Vice-President, Communications, and Ms Florence Wong, Chief of Sales & Marketing - Digital, NewDigi Solutions of New Media Group for their fabulous presentation. We must also thank Mr Onicek He, Founder & Chairman of ROIfestival for his continued partnership with HK2A and Mr Jeffrey Yu, CEO of Edelman China who flew all the way from Shanghai to update us of the latest trends in China.
Advertising Spending Projections 2016
25 February 2016
HK2A and Nielsen jointly announced the findings of the 17th Adspend Projections 2016 at a luncheon held at Harbour Grand which attracted some 300 advertisers, survey participants, reporters and media representatives. According to this year's survey, 29% of advertisers being surveyed planned on increasing their adspend in 2016, a 7% decrease compared to 2015. However, the overall adspend on digital raised by 11% from 30% in 2015 to 41% in 2016.
Nearly half of the Hong Kong marketers surveyed (48%) consider "understanding customers' interactions across channels" as their biggest challenge, followed by "calculating the return on investment" (44%) and "the increasing media fragmentation" (44%, a significant 15-percentage-point increase comparing last year). For digital advertising, almost two-third of the budget goes to social media (20%), Internet display ads (19%) and mobile ads (19%). In terms of traditional advertising medium, television stays as the leading platform (16% of total budget), followed by free/paid newspaper (14%) and outdoor advertising (9%).
The second part of the luncheon was an inspiring award winning showreel presentation by Ms Bonnie Leung, Business Director of ManyMany Creations Limited and Ms Esther Wong, Executive Creative Director of TBWA HK. The works selected were original and unique in both concept and execution which caught the eyes of the attendees.
The Executive Committee would like to once again extend its gratitude to Ms Cherry Lau and her team at Nielsen for their continued partnership with HK2A and all the survey participants, sponsors, supporting organizations and attending guests who made the event a great success.
The 54th Annual General Meeting (AGM)
9 December 2015
The 54th Annual General Meeting was held on 9 December 2015, during which an Executive Committee comprising of eleven members for the year 2016-2017 was elected to office. Click here for details of our Executive Committee.
HK2A Annual Dinner 2015
24 November 2015
Close to 300 leading brand managers and agency professionals gathered together at Harbour Grand Hong Kong to catch up with the latest development in TV industry. We were very honored to have invited an all-star panel which reassured our guests that linear TV would continue to play a significant role alongside newly emerging TV platforms and formats, and that content and curation do matter. Thanks to Mr SK Cheong, Executive Director and General Manager of TVB, Mr Lofai Lo, General Manager of HK Television Entertainment Company Limited, Ms Tham Loke Kheng, Executive Vice President, Pay TV of PCCW Media Limited, and Mr Samuel Tsang, Executive Director of i-Cable Entertainment Limited & Hong Kong Cable Enterprises Limited for the insightful and inspirational discussion. Applause to our heavy-weight moderators Mr KK Tsang, CEO of The Bees and Mr Ray Wong, CEO of PHD Hong Kong for their well-prepared questions and brilliant moderation that animated the evening.
Last but not least, the Executive Committee of HK2A would like to thank all the generous table and prize sponsors, attending VIPs and guests who helped make the dinner an industry event of the year! We wish everyone a prosperous 2016!
Print Media in Transformation
10 October 2015
In view of the closure of a number of once leading local newspapers and magazines and the rapidly evolving media landscape, HK2A organized the ‘Print Media in Transformation’ forum to examine the uncertain scenario. Seven senior executives from prominent local newspaper groups are invited to share their thoughts regarding the future of print media. The speakers were all confident that print media could weather the current storm, though in greatly transformed operation models and directions. They also detailed their strategies for coping with all the changes in both Hong Kong and the world.
This all-star forum was a great success and attracted a full house audience. The Executive Committee would like to extend its sincere gratitude to all the speakers, Mr Alan Lo, Publisher and Chief Director of AM730, Mr Arthur Shek, Executive Director, Associate Publisher and Head of Research , Hong Kong Economic Times Holdings Limited, Ms Jackie Lam, Strategic Development & Marketing Director, Ming Pao, Mr Danny Lee, Executive Director – Sales & Marketing, New Media Group, Mr Mo Chung, Vice President, Sales, Next Mobile Limited, Ms Sophia Yu, General Manager and Publisher, SCMP Hearst Hong Kong Ltd and Mr Lai Ting Yiu, CEO & Chief Editor, Sing Tao Newspaper Group Ltd. Thanks must also go to the two moderators Mr. KK Tsang, CEO of The Bees and Mr. Ray Wong, CEO of PHD Hong Kong.
Big Data in Loyalty Programme
10 September 2015
The "Big Data in Loyalty Programme" workshop held at Asia Miles' office attracted an attendance of more than 30. Mr Rahui Bhandari, Head of Analytics of Asia Miles, gave a thorough and intriguing presentation on the effective leveraging of the company's vast data to drive commercial objectives for both Asia Miles and its business partners. The session was conducted in a highly interactive manner and the audience was encouraged to react and raise their questions throughout the workshop. Wrapping up the workshop was a guided tour around Asia Miles office which was built with the customer centric design thinking methodology.
HK2A would like to thank Asia Miles for hosting this workshop.
The Road to Professional Happiness and Success (A Chinese Metaphysics Masterclass)
23 July 2015
The first-ever Chinese Metaphysics Masterclass featuring Master Kelvin Poon, an ex-HK2A Committee member and a renowned Feng Shui Master cum Sky Post columnist, was held on July 23. The course focused on the use of Chinese Bazi system to help reveal the inborn personality of individuals so as to help them leverage their unique abilities to achieve better results in their career. Great thanks to Master Poon for preparing a personalized Bazi profile for each of the 30 participants from HK2A member companies and Sky Post readers. In view of the overwhelming feedback, HK2A will continue to bring in special topics of interest in the future. Lastly, we would like to thank PCCW-HKT for sponsoring the venue.
HK2A Training Workshop 2015 – TV Production 101
12 June 2015
By popular demand from members, HK2A's 101 workshop series is back and the first of the new series was TV Production 101. Over 50 members took part in the two workshops held at Adbrownies and The Little Limited on June 12. Ms Karin Wong, Director of Adbrownies Ltd, demonstrated all the steps involved in the making of a TV commercial via an enlightening and interactive case study which allowed the participants to examine every step in an up-close perspective. Participants were even invited to role-play VO talents during their visit to the post-production studio, The Little Ltd. Heartiest thanks to Ms Karin Wong of Adbrownies and Mr JJ Fung of The Little Ltd for tailoring and hosting these interesting and useful workshops.
ROIfestival Business Creativity Summit 2015
17 April 2015
HK2A was very pleased to team up with ROIfestival again in presenting the Business Creativity Summit for the second year. Five executive leaders from the most influential online platforms, media and marketing agency came all the way from Shanghai and Beijing to share their expertise and the most up-to-date trends in brand building and maximizing ROI via creative business strategies.
Our gratitude to Mr Onicek He, Founder & Chairman of ROIfestival and all the fabulous speakers below:-
SCMP Hearst 總經理及出版人余慧蕙小姐
"Business Creativity in China" Movie Premiere
16 April 2015
Presented by HK2A and ROIfestival, the Hong Kong premiere of the documentary "Business Creativity in China" was held on April 16 at Hong Kong Film Archive. More than 80 guests from HK2A member companies, agencies and local media joined this VIP screening to dig into the real scenario of business creativity in China. We are extremely grateful to Mr Onicek He, Founder & Chairman of ROIfesitval and the director of the movie, who granted us the right to co-host the screening in Hong Kong.
Facebook Round-table Luncheon
14 April 2015
Facebook Round-table luncheon, an exclusive luncheon tailored to senior management of HK2A members by Facebook, was successfully held on April 14. 15 senior executives joined the luncheon to find out ways to unlock personalized marketing and people based measurement to propel business growth. Heartfelt thanks to Mr Brad Smallwood, Head of Marketing Science of Facebook who shared with the attending guests his expertise and insights into personalized marketing and the ways to drive business decision. Thanks also go to Ms Jayne Leung, Head of Greater China of Facebook who led a very fruitful discussion among the audience. Many thanks to Facebook for hosting the event.
Advertising Spending Projections 2015
3 February 2015
HK2A and Nielsen jointly announced the 2015 Adspend findings at the presentation luncheon held on February 3. The Survey covered various commercial sectors including top-spending advertisers. Apart from their planned spending, the survey also dug into their business focuses in 2015 and investigated the adspend patterns during times of mass social movement.
Over 250 local advertisers, marketers, event sponsors, survey participants and media representatives attended the luncheon to get first-hand information about the latest advertising scenario. Results indicated that advertising spending would increase in 2015 but marketers were cautious about the Hong Kong as well as global economy. TV still had the biggest share while advertising budget would continue to shift to digital media (please refer to the press release for details).
To provide attending guests with useful insights into the 2015 media outlook, HK2A was honored to have invited three senior executives from leading media agencies to a panel discussion after the result presentation. Heartfelt thanks to Ms Pauline Chu, Managing Director, Carat Hong Kong; Ms Melanie Lo CEO Hong Kong, GroupM and Mr Ray Wong, CEO, PHD Hong Kong for all the practical pointers and advice.
The Executive Committee would like to take this opportunity to extend its sincere gratitude to Ms Wanda Gill and her team at Nielsen for their continued partnership with HK2A. Thanks must also go to all the sponsors, supporting organisations and survey participants who made this happen every year!
The 53rd Annual General Meeting (AGM)
11 December 2014
The 53rd Annual General Meeting was held on 11 December 2014, during which an Executive Committee comprising of eleven members for the year 2015-2016 was elected to office.
Click here for details of our Executive Committee.
Members present at the AGM also passed the resolution to increase the annual subscription for Members and Association Members to $5,500 for the ensuing year.
HK2A Annual Dinner 2014
4 December 2014
Close to 300 leading brand managers and agency professionals gathered together on December 4 at Harbour Grand Hong Kong to freshen up their bodies, minds and souls for a happy and healthy 2015. It was no doubt an evening full of positive energy, nutritious food, superb wine and wonderful company for all. Thanks to the HK2A superstar trio, David, Kelvin & Vincent for the unveiling of their unknown side to HK2A members and friends. Their expertise in fitness, Feng Shui and Chinese dietary practices truly amazed the audience. To those who were unable to join us, please go to our online album for the best moments of the night.
The Executive Committee of HK2A would also like to thank our generous table and prize sponsors, all the attending VIPs and guests who helped make this year's dinner a great success! Congratulations to the winners of the Best Sports Outfit Awards and those lucky draw winners who brought home all the fabulous prizes! We wish everyone a Merry Christmas and a prosperous 2015!
HK2A Workshop - How Big Data Reshapes Enterprises’ Marketing Strategies
28 October 2014
The Big Data Workshop, featuring an impressive line-up of expert speakers, was a big success in attracting more than 100 guests of all levels from both advertisers and agencies. Mr Andrew Olah, Head of Performance of Google Hong Kong, explored from the Google perspective why data matters in customer engagement, retention and marketing optimization. Dr Stella Kwan, Managing Director, Ngong Ping 360 Limited, then shared their case and the four key steps to improve ROI via effective use of big data. Mr Jeffrey Hau, Director of Prizm and Mr Jeffrey Chu, Founder of You Find Limited then wrapped up the workshop with useful insights derived from their use of big data and interesting cases they encountered. Attending guests were intrigued by the topical subject and the expert knowledge shared by the speakers which led to a very interactive discussion during the Q&A session.
Newspaper in the Digital Age
27 August 2014
A group of 23 members visited the printing plant of Hong Kong Economic Times in Tai Po to explore the operation of a traditional newspaper group in the era of digital revolution. The HKET team also shared the strategies and tactics they adopted to outperform competitors. Grateful thanks to Mr Perry Mak, Managing Director & Executive Director, Publisher of Hong Kong Economic Times Holdings Ltd, who shared with the participants his vision and innovative endeavors that generated good profits and returns.
Last but not least,thanks to the team at HKET and Apex Print Limited who helped coordinate this practical and insightful half-day workshop.
A group photo taken after the sharing.
Path to CEO - Free Seminar to Senior Executives
23 July 2014
This was an exclusive seminar tailored to HK2A members by Executives' Global Network (EGN) which examined what CMOs or senior executives should do to make the transition to CEOs. More than 20 senior executives enrolled for the seminar to learn about the secrets of top leaders and exchange ideas on how to weather the storm in time of great difficulties and serious challenges. Thanks to Ms Ka Shi Lau, Managing Director and CEO of BCT Financial Ltd and Bank Consortium Trust Company Ltd who shared her experiences of how to become a successful CEO on one hand and strike work-life balance on the other. Dr John Wong, Executive Vice Chairman of EGN and the host of the event, wrapped up the breakfast meeting with detailed analysis on the qualities of top leaders.
HK2A Training Workshop 2014 – Business Dining for Senior Executives
10 June 2014
The second business dining workshop catered for senior executives was successfully held at Flame of Towngas Avenue with an attendance of 16 senior executives from different industries. Mr Perry Mak, Managing Director & Executive Director, Publisher of Hong Kong Economic Times Holdings Ltd, shared his expertise in how to achieve one's objectives by means of business dining. Eloquent and profound, Mr Mak impressed the audience with his discerning perspectives on negotiation techniques, crisis management, as well as the setting of the right ambience and selection of wine and menu. Special thanks to Sky Post for sponsoring the red wine.
Mr Mak shared his expertise in business dining.
A group photo taken after the sharing.
ROIfestival Business Creativity Summit - Hong Kong
2 April 2014
The 1st ROIfestival Business Creativity Hong Kong Summit was successfully held at Regal Hongkong Hotel with the presence of more than 200 guests from clients, agencies and the press. Five renowned yet low-profile social media gurus from China were invited to share with us facts and practical ideas about how they get to the top in the vast social media market in China. This half-day summit also provided very useful insights into the creative ways of building reputation and bringing in opportunities via social media.
Our heartiest thanks to Mr Onicek He (Founder of ROIfestival), Mr Wu Xin Hong (Founder and CEO of Meitu), Mr Yang Wei Dong (CEO of Tudou), Mr Yi Guang Xu (CEO of Feibo) and Ms Zhao Li (CEO of Grand Media Group). Special thanks also go to Mr Steven Chang (President, ZenithOptimedia Greater China) who joined the panel discussion and Mr Rudi Leung (General Manager, Social@Ogilvy) who acted as the moderator of the discussion.
HK2A Training Workshop 2014 – Business Dining 101
5 March 2014
A total of 16 member and press representatives attended the first Business Dining 101 workshop co-organised by HK2A and Sky Post held at Flame of Towngas Avenue in Causeway Bay. Special thanks to Mr David Yeung, Vice Chairperson of HK2A, who tailored this useful yet fun filled 101 workshop to help equip the young executives with proper business dining etiquettes. Apart from learning how to master the tricky art of business dining, attendees were also able to savour a four-course dinner served with both white and red wine (all red wine by courtesy of Sky Post). The next "Business Dining for Senior Executives" will be held on June 10, act now to register as there are only a few seats left.
Advertising Spending Projections 2014"
- Celebrating 15 Years of Visionary Research!
25 February 2014
300 leading local advertisers, media, survey participants and press representatives packed the 15th AdSpend Projections Luncheon at the Harbour Grand Hong Kong to get first-hand information about latest market trends.
Designed to provide attendees with trustworthy updates on projected adspend figures and market trends, the HK2A and Nielsen-conducted survey anticipated that some 42% of Hong Kong advertisers would increase their adspend in 2014. According to Ms Wanda Gill, Vice President, WATCH, Nielsen Hong Kong, internet channels would account for much of this growth with digital and online platforms becoming increasingly important elements in the marketing and media mix.
"Marketers are generally upbeat about 2014 and ready to invest adspend", said Raymond Ho, chairman of HK2A. "With a fragmented market and rising media costs challenging marketers like never before, we hope our research will illuminate the latest trends and best practices".
Apart from key insights and updates, this year's research also explored the industry-wide impact of the new Trade Description Ordinance, the recent issue of free TV licenses and ongoing developments in mobile TV. HK2A was also very honored to help support the Commission of Poverty's work for disadvantaged members of society at corporate level. Delegates also extended a rapturous welcome to Ms Leonie Ki, SBS, JP and CPPCC member who took time out of her busy schedule to unveil details of the "Bless HK" Campaign.
The Executive Committee would like to once again extend its heartfelt gratitude to the team at Nielsen and Ms Leonie Ki. Our sincere thanks must also go to all of the survey participants, sponsors, supporting organizations and attending guests who made the event a huge success.
HK2A Annual Dinner 2013
HK2A recently saluted five leading Asian advertising gurus who have played – and continue to play – a pivotal role in the region's ad industry at its 2013 Annual Dinner. Attracting around 400 leading brand managers and agency professionals, the event was a great success. Coming along to the Harbour Grand Hong Kong to accept their well-deserved acclaim were Ms. Viveca Chan, (Chairman & CEO, WE Marketing Group), Mr. Jimmy Lam (Vice Chairman & Chief Creative Officer, DDB Group North China), Ms. Iris Lo (Managing Director/Executive Creative Director, DraftFCB Hong Kong), Ms. Kitty Lun (Chairman / CEO, LOWE China) and Mr. Jeffrey Yu (CEO, Publicis Greater China). Each shared fascinating insights into the massive changes they'd witnessed – and often inspired – in Asia's advertising scene. Their thoughts on the past, present and future also generated much debate during the evening's lively creative forum.
In addition to our VIP guests and attendees, special thanks must go to TVB for sponsoring a fantastic performance by two "The Voice" artistes, Ryan Lau and James Ng. The pair's re-arranged post-80s jingle medley further tweaked the memories of the many Asian "Mad Men" in the audience! Likewise, special thanks also goes to ManyMany for sharing their latest creations of impressive CG and 3D animation, plus their fabulous work on compiling the classic TVC showreel.
We would also like to extend our extra-special thanks to the following sponsors without whose kind support the dinner would never have taken place. Buspak, Cody, NowTV, PCCW, Roadshow, JCDecaux Transport, ManyMany, PHD, Towngas, Webssup, am730, GroupM, HK Cable Enterprise, HKCable News Express, Metro Daily, Ming Pao, New Media Group, Sky Post, Hutchison Telecommunications and TVB; prize sponsors TSL Fine Jewellery Collection, Sofitel Bali Busa Dua Beach Resort, InterContinental Hotel Bali, Towngas, Canon, Media Wise, Universal Music, Hutchison Telecommunications and Swire Travel; table prize sponsor Roku Roku Group and wine sponsor Swire Travel.
We wish everyone a very merry Xmas and look forward to seeing all of our VIP guests and sponsors again in 2014!
HK2A Training Workshop 2013 – Digital & Social 101
25 September 2013
The 6th HK2A 101 Workshop was successfully held at Yahoo! Hong Kong's office with an attendance of more than 60. Mr Rudi Leung, Regional Director of Social@Ogilvy and Adjunct Lecturer of HKU SPACE gave a very thorough lecture on the essentials of digital and social marketing including the latest landscape, key behavioural changes and how these changes affected the marketers. Ms Jenny Li, Director of Ecommerce of Yahoo! Hong Kong then concluded the workshop with her sharing on the power of eCommerce and the successful eCommerce cases that achieved business results.
Participants were encouraged to raise their questions and voice their opinions during the workshop for more interactive idea exchanges.
HK2A would like to thank Yahoo! Hong Kong for sponsoring this workshop and we would try our best to bring forth more practical workshop in the future
Opening remarks by Mr Raymond Ho
(L to R) Ms Jeanie Shiu, Ms Rosanna Lee ,
Mr Rudi Leung and Mr Raymond Ho.
Mindset vs Skillset - Mr Rudi Leung shares his view
on the importance of Digital Mindset.
Ms Jenny Li, Director of Ecommerce, Yahoo! Hong Kong
talks about the increasing popularity of eCommece.
Enthusiastic feedback on the question posed
by the speakers.
HK2A Training Workshop 2013 - TV Production 101
12 July 2013
Around 30 members attended this half-day on-site workshop held at ManyMany Creations Ltd to catch up on the latest TV commercial production trends and editing techniques. The workshop covered everything from initial conceptualization to on-air TVCs, from pure imagination to tangible 3D graphics. Mr Kwai Bun, Founder & President of ManyMany examined all the professional maneuvers needed to actualize ideas large or small. Ms Bonnie Leung, Executive Producer of the company then shared invaluable details of every vital aspect of the TV production process, from pre- to post-production and all of the many roles and responsibilities in between. Ending the workshop was a tour around the studio.
HK2A would like to thank Manymany Creations Ltd for granting us access to their facilities and co-ordinating this workshop.
Opening remarks by our Chairman, Mr Raymond Ho
Mr Kwai Bun of ManyMany Creations Ltd receives the
Thank You certificate from Mr Raymond Ho
Mr Kwai Bun introduces his company
Ms Bonnie Leung shares details of TV production process
MParticipants visit the chroma key studio
Use of Social Media by Nick Vujicic
3 June 2013
A joint undertaking by PMA Music Foundation, LifeWithoutLimbs and HK2A, the "Unstoppable Creativity" Luncheon at W Hotel starred Mr Nick Vujicic, an international and New York Times best-selling author, evangelist and motivational speaker. What made the event so notable was that it was the first time Mr Vujicic had ever spoken to a group of senior Asian marketers in such an intimate setting. Moderating at the luncheon was Mr Jay Oatway, CEO of JayOatway Media, a renowned author, speaker and consultant in his own right.
Over 100 advertisers, agency staffers and media representatives came along to the 10-table luncheon to hear Mr Vujicic explain how he used social media to connect with a global audience and "influence the influencers". The luncheon was especially meaningful for HK2A as all profits raised were used to fund an "Unstoppable Hope" Seminar at Queen Elizabeth Stadium targeted at students and under privileged children.
Nick talks about how to "influence the influencers".
A group photo taken after Nick's sharing.
A full house event.
Mr Perry Mak of HKET (L) and Mr Raymond Ho of HK2A (R) raise their questions to Nick.
HK2A Training Workshop 2013 - Print Production 101
26 April 2013
In view of the over-whelming responses to the 2012's training workshop series, HK2A expanded the scope of this year's training to cover print and TV production. Kicking off this year's workshop series was the "Print Production 101". HK2A warmly thanks Mr Micky Leung, Director of Print Point Co Ltd for granting us access to their facilities and coordinating this workshop.
This insightful workshop provided the participating executives with an excellent grounding in print production fundamentals - from print jargons, print options to key stages of printing, all illustrated with printed samples.
Thanks to Mr Desmond Yu, Manager of Print Point Co Ltd, for his time and effort in putting together the vast array of printed samples and his thorough explanation during the lecture and the guided tour.
Mr David Yeung, Vice-Chairman of HK2A (Left) and
Mr Micky Leung, Director of Print-Point Co Ltd
posed for a photo.
Mr Desmond Yu shared his expertise with the audience.
Touching is Believing.
A guided tour in the printing plant.
"Advertising Spending Projections 2013"
- How to Play Wise in 2013
27 February 2013
The "Advertising Spending Projections 2013" document revealed that around one third of the respondents surveyed planned to increase their 2013 advertising budgets despite ongoing economic uncertainty. That said, the proposed percentage increases were fairly modest with 58% of marketers indicating a rise of 10% at most.
Some 300 survey participants, advertisers plus media and press representatives subsequently attended a two-session results presentation luncheon held at Harbour Grand Hong Kong. Ms Celia Fan, VP, WATCH, Nielsen began the day's speeches when she shared the latest trends on advertising expenditure, media selection and planning. She then went on to further elaborate industry attitudes towards 2013's likely media landscape.
As digital media has shown the highest growth in terms of advertising budget in the coming year, Mr Rudi Leung, General Manager, Tribal Hong Kong & Guangzhou, kicked off the second round of speeches with a paper entitled "Digital and Social Trends 12013". Ending the day's proceedings on a high were two of the Territory's biggest advertisers, Mr Lambert Chan, COO, TSL Jewellery (International) Ltd, and Ms Stella Chow, Marketing Director of City Chain Co Ltd. Both went on to provide everyone with illuminating insights into their brand's epic TV commercials and multi-million dollar campaigns.
Please join us in extending our sincerest gratitude to Nielsen for their unstinting support over the last five years. We would also like to applaud our speakers for being so generous with their time and thoughts. Last but not least, our thanks to all of the sponsors, survey participants and attending guests without whom this year's survey could not have been so successful.
HK2A Annual Dinner 2012
29 November 2012
HK2A was happy to have celebrated another fantastic year with more than 400 friends and business associates at The Harbour Grand Hong Kong on November 29. We were very honoured to have two media gurus: Mr Shih Wing Ching, Chairman of am730, and Mr Ricky Wong, Chairman of Citi Teleocm (HK) Ltd to share their success stories and insights into the 2013 media outlook. In addition, there were live ideas exchanges about the latest online phenomena amongst the floor and the "million-clicks" star you-tubers including Jason, Ming Jai, Lou 記, 窮 飛龍, 司徒夾帶, Hay Hay, 薑檸樂, 伍公子, 伍仔and Ody Leung. The re-created songs performed by 窮飛龍 were both creative and topical. Guests were also amazed to hear the classic Towngas and Hutchison Telecom jingles performed by Mr Barry Cox - a British who sang Cantonese.
The Executive Committee would like to express our gratitude to Mr Shih Wing Ching, Mr Ricky Wong, the you-tubers association HKICAA, Mr Barry Cox, all the table and prize sponsors and everyone who attended our Annual Dinner who made the event another huge success.
HK2A Training Workshop III - "Digital Solutions 101 for Young Executives"
31 October 2012
The 31 October event was the last of this year's hugely successful series of 101 Workshops for young executives. Key topics discussed this time included how to derive maximum benefit from the many digital tools available to agencies, plus key elements to consider when preparing online campaigns. Five new media pioneers kindly came along to outline their views on breakthrough technologies and the global trends that would help us stay competitive. So please join us in extending our sincere appreciation to Mr Ka Ki Chiu, Head of New Media Group Digital & Online Business Unit, Mr Dominie Liang, IT Director of New Media Group, Mr Matthew Chau, Group Project Director of New Media Group/MMC Production, Mr Vincent Cheung, Director, CII Marketing Division of Canon HongKong Co Ltd, and Mr Kevin Huang, CEO of Snap Mobile.
Special credit must also go to Mr Danny Lee of New Media Group for helping to orchestrate what everyone was agreed as an enormously stimulating workshop.
Mr Raymond Ho (middle) thanks the day's speakers with
special "Souvenir for the Chest" certificates.
A series of impressive lectures by our Big Five!
Top to bottom : Mr Dominie Liang, Mr Ka Ki Chiu,
Mr Vincent Cheung, Mr Kevin Huang and Mr Matthew Chau
Youth Marketing Workshop
18 September 2012
HK2A was delighted when three of Hong Kong's top youth marketing experts accepted our invitation to explain the latest market trends. In addressing the workshop, they detailed invaluable ideas about how to successfully engage notoriously hard-to-reach young consumers.
The many practical topics covered by our keynote speakers spanned everything from winning young hearts and changing marketers' mindset to transforming young consumers' perceptions of sports. Thanks to Ms Clara Shek, Managing Director of Ogilvy Public Relations Worldwide, Mr Simon Wat, Marketing Director-HK of Nike Hong Kong Ltd and Mr Joel Chu, Creative Director of Communion W, for providing extremely useful facts and insights into this market.
(Left to right) Mr Terence Lee,Ms Karen Tam, Ms Clara Shek,
Mr Joel Chu, Mr Simon Wat, Mr Raymond Ho and
Mr David Yeung pose for a group photo.
Our three Youth Experts in action.
From top to bottom: Ms Clara Shek, Mr Simon Wat and
Mr Joel Chu.
HK2A Training Workshop II - "Advertising 101 for Young Executives"
23 August 2012
Please join us in thanking Mr Alexis Chiu, Group Business Director of the DDB Group, for tailoring this must-attend event. During his amazingly thorough three-hour lecture, Alexis covered virtually every detail of daily life in a 21st Century ad agency. He also shared useful techniques for preparing top-notch creative briefs that are sure to deliver results.
Aside from fascinating facts and theories, Alexis illustrated his speech with a wealth of informative local and global examples that event attendees could start using to benefit their clients.
With two free seats for every member company, Alexis's workshop proved yet another great success for HK2A.
Mr Alexis Chiu (left) joins Mr Terence Lee of the
HK2A Executive Committee.
Everyone listened to Alexis very attentively.
Alexis's workshop was anything but
HK2A Training Workshop I - "Media 101 for Young Executives"
31 May 2012
In 2012, the HK2A expanded the scope of its professional training programmes to cater for all levels of advertising professionals. We subsequently ran the first of an exclusive training series customised for junior communications practitioners entitled "Media 101 for Young Executives". Please join us in thanking speakers
Mr Danny Chung, Associate Planning Director of Mediacom HK, and Mr Kenneth Wan, Director of The Bread Digital, for sharing their unique insights on Hong Kong's current on- and off-line media scene.
The workshop also covered other fundamentals including adspend trends, the media landscape, consumption habits and basic terminology, all of which Danny and Kenneth complimented with vivid real life examples.
As all HK2A members received two free seats, the workshop enjoyed an overwhelming response, attracting some 100 attendees! Watch this space for details of our upcoming August creative workshop!
Our Chairman, Mr Raymond Ho (left) greeted
Mr Kenneth Wan (middle) and Mr Danny Chung (left).
Mr Danny Chung explained the concept of rating points.
Mr Kenneth Wan shared an interesting online case
– The Lynx Effect.
HK2A．CUHK Marketing Award 2012
26 April 2012
The HK2A has always been committed to nurturing the all-round development of future industry leaders. This year saw us adopt a more proactive role by proudly supporting the inaugural HK2A．CUHK Marketing Award for students at CUHK's School of Journalism and Communication. To win, entrants had to create an integrated marketing campaign for Samsung's Smartphone and Tablet product segments. The ultimate aim was to ensure the brand's competitive edge amongst users in Hong Kong's rapidly evolving AndroidTM OS market.
Our heartfelt thanks must go to Ms Elaine Tsui of Samsung Electronics HK Co Ltd who provided a thorough brief for the project and served on the judging panel on April 26. We also extend our sincere appreciation to HK2A Committee Members, Mr David Yeung and Mr Terence Lee, who generously made time to attend different presentation and judging sessions.
A total of 18 students enrolled for the course and the bold approach adopted by the 5-person winning team succeeded in grabbing the judges' attention. "The winning proposal was very well structured with strong presentation material and skills. A few more surprises and it would have been truly exceptional!", remarked Elaine.
Overall performances by other teams were also impressive and our congratulations must also go to all participating students and CUHK course instructor, Ms Annisa Lee!
The judging panel posed with the winning team!
Ms Elaine Tsui shared her feedback with entrants.
Mr David Yeung appraised another team's performance.
"Advertising Spending Projections 2012"
- The Rise of Digital Media
14 March 2012
The 2012 Adspend result presentation luncheon and accompanying forum on "The Rise of Digital Media" proved to be a very popular follow up to our successful HK2A Media Forums 2012 from last December. Guest speakers at the event included Mr ATung Lee, Controller, on.cc; Mr Adrian Lai, General Manager, Buspak & CODY; Mr S.K. Cheong, General Manager, Broadcasting, TVB; and Mr Ka Ki Chiu, Head of Digital & Online Business Unit, New Media Group. All four media gurus subsequently gave attendees very useful insights into prevailing trends in digital media and how the new platforms could be blended with traditional formats to build brands and products.
Ms Celia Fan of Nielsen Hong Kong who led the survey for the third time was very upfront in warning her audience that 81% of the respondents feared a worsening economy in 2012. The bullish news was that despite the downturn, some 42% of those surveyed said they planned to increase their 2012 budgets to seize opportunities. Specific reasons for optimism included Hong Kong's flood of mainland tourists and the upcoming London Olympics.
"The uncertainty in the economic environment coupled with inflation has led marketers to pay more attention to digital media. However a comprehensive strategy that capitalizes on the benefits of both traditional and digital media would be more effective," concluded Celia.
"Each year our Adspend findings form strong benchmarks against which our industry views marketers' perspectives of business trends and media usage. The Association is continuing to proactively design programmes which reflect members' expressed concerns and the challenges and opportunities they face", said Mr Raymond Ho, Chairman of the HK2As.
The HK2As Executive Committee would like to extend its sincere thanks to all the speakers and Nielsen Hong Kong for making this year's Adspend luncheon possible. Our thanks also go to all of the survey participants, table sponsors and attending guests. We look forward to your continuous support in the coming year!
HK2A & CUHK Joint Mentorship Programme 2012
24 February 2012
More than 30 mentors and mentees from HK2A member companies and students of Chinese University of Hong Kong (CUHK) gathered together at Flame, Towngas Avenue, TST to kick off the first HK2A & CUHK Joint Mentorship Programme on Feb 24.
The mentorship programme is the first of a series of HK2A's educational programmes which aim at nurturing the next generation of advertising professionals in Hong Kong. The programme provides an opportunity for both undergraduate and postgraduate students of the School of Journalism and Communication at CUHK, who are taking courses in the advertising sequence, to learn from senior executives who are working at HK2A member companies on a one-to-one basis.
Recruitment of both mentors and mentees started in late 2011 and the programme will last for six months. Thanks to all the mentors who offer their precious time to support this meaningful endeavor.
First meeting amongst mentors and mentees.
Getting to know each other...
The next generation of advertising professionals!
HK2A 50th Anniversary Dinner cum 2012 Media Forums
14 December 2011
The star-studded 50th Anniversary Dinner cum 2012 Media Forums held at Harbour Grand Hong Kong was an outstanding success in every way. With the presence of 15 media gurus from the region and attended by over 500 guests from advertisers, media and agencies, the dinner was no doubt the blue-riband industry event of the year.
The evening featured three one-hour media forums entitled "Power of Digital Media", "War of the Free Dailies" and "TV in Combat" respectively which were hosted by moderators from HK2A member companies and the title sponsor GroupM. As the subjects discussed were of topical interest to all industry practitioners, the floor was eager to get involved in the debates on stage by raising various kinds of questions and comments. Cast of the all-star panel speakers were (in alphabetical order):
"Power of Digital Media"
|Mr Morris Ho
Digital Broadcasting Corporation Hong Kong Limited
|Ms Meg Lee
||General Manager, SINA Hong Kong Limited
|Ms Jayne Leung
||Director, North Asia, Facebook
|Ms Bianca Ma
||Managing Director, Metro Broadcast Corporation Limited
|Mr Alfred Tsoi
||Vice President and Managing Director,
Yahoo! Hong Kong Limited
"War of the Free Dailies"
|Mr Peter Kuo
||Regional CEO, Asia, Metro Publishing HK Limited
|Mr Jimmy Lai
||Director and Chairman, Next Media Limited
|Mr Lo Wing Hung
||Chief Executive Officer / Group Publisher,
Sing Tao News Corporation Limited
|Mr Perry Mak
||Managing Director and Executive Director,
Hong Kong Economic Times Groups &
Publisher, Hong Kong Economic Times
|Mr Shih Wing Ching
"TV in Combat"
|Mr SK Cheong
||General Manager - Broadcasting,
Television Broadcasts Limited
|Mr Ip Ka Po
||Senior VP, Asia Television Limited
|Ms Janice Lee
||Managing Director, TV & New Media, nOW TV
|Mr Samuel Tsang
||Executive Director, i-Cable Entertainment Limited &
Hong Kong Cable Enterprises Limited
|Mr Ricky Wong
||Chairman, Hong Kong Broadband Network Limited
"First of all, I must thank all the speakers who took their precious time out of their hectic schedule to attend the forums. The evening would not be possible without their participation. I must also thank the executive committee for helping out and making this event so unforgettable," said Mr David Yeung, Chairman of the 50th Anniversary Dinner organizing sub-committee.
"Many quoted our 50th Anniversary Forum as THE ADVERTISING INDUSTRY EVENT OF THE YEAR. In fact, 2As have always been working on similar mode for decades - bring forth most benefits to our members and the industry - and will continue to do so. Beyond workshops, we will expand our professional training programs as well as proactive participation of media monitoring bodies and awarding organisations," remarked Mr Raymond Ho, Chairman of the Association.
Big vote of thanks to Mr KK Tsang of GroupM who rendered us tremendous support, and thanks to all the table sponsors and prize sponsors too. They were just terrific and certainly have turned this into our signature event in the year 2011.
The 50th Annual General Meeting (AGM)
29 November 2011
The 50th Annual General Meeting was held on 29 November 2011, during which an Executive Committee comprising of nine members for the year 2012-2013 was elected to office.
Click here for details of our Executive Committee.
HK2A Social Media Mini Series IV : Cultivating Online Influences With Gurus in the Region
7 July 2011
The final episode of the HK2A social media mini workshop series featured three highly esteemed personalities in the region and their ingenious sharing was highly regarded by the attending guests of the evening.
A regional leader in social media reach and influence, Mr Jay Oatway was bubbed "Hong Kong's answer to Twitter royalty" by Marketing Magazine. Digging deep into the dos and don'ts in social media, Jay illustrated vividly with examples on how to build an audience that matters. Mr Geoffrey Wu, Director of Communications of Integrated Hospitality Management (IHM), then made his debut sharing on how to leverage in social media practices in a luxury brand, complemented by the successful cases engineered by himself during his previous and current tenure with the Pure Group, Mandarin Oriental and IHM. Wrapping up the evening was Mr Kenneth Wong, Head, Product Marketing of Hong Kong Tourism Board who unveiled to the audience HKTB's digital marketing strategies and how they marketed Hong Kong through digital media. Kenneth also took the audience through some of their award winning digital campaigns.
HK2A is glad to see that a total of more than 400 guests attended the workshop series held from October 2010 - July 2011. As the general feed back is very encouraging, HK2A committee is planning to introduce activities of other topical interest to our members in the coming year.
Happy group photo featuring guest speakers and committee
members of HK2A
(L-R) Mr James Hong,
Mr Raymond Ho, Mr Kenneth Wong, Mr Geoffrey Wu,
Mr Jay Oatway and Ms Karen Tam.
Mr Jay Oatway kicked off the evening with an interesting
lecture on how to build an audience that matters.
Mr Geoffrey Wu talked about how the luxury brands turn
social media into a powerful lever.
Mr Kenneth Wong unveiled to the audience the cutting edge
online solutions developed by HKTB.
Very positive feedback from the floor.
HK2A Social Media Mini Series III : Interactive TV & Social Media
14 April 2011
The topical real-time game show "ATM" devised by nowTV stirs a new wave of interactive TV contests and sets a perfect example of an integrated approach to interact with customers via product design and social media. HK2A was very honoured to have invited one of the key administrators of "ATM", Ms Helen Sou, Senior VP, New Media, TV & New Media of now TV, to share with our guests the role of social media in converting negative public reaction into positive opinion in a time-sensitive TV environment.
Another highlight of the evening was the interesting advertising showcase presented by Mr Alex Chung, COO of Samsung Electronics HK Co Ltd. Samsung's creative teaser campaign on selected social media was a bold example of "Chic Marketing via Viral". Wrapping up the evening was the credit card case shared by Mr Jason Kwong, General Manager of Media Contacts.
Heartiest thanks to all the speakers and guests who made the workshop another huge success.
A group photo taken after the souvenir presentation.
Intriguing presentations by Ms Helen Sou, Mr Alex Chung
and Mr Jason Kwong (Left to right).
Encouraging response from the floor.
"Advertising Spending Projections 2011" Luncheon Seminar
23 February 2011
2011 is viewed with very mixed sentiments across industries. Some are complacent with the booming free mainland travellers. Some are cautious towards the soaring retail prices and media rates. Some are skeptical about the growing popularity of the digital media. The Hong Kong Advertisers Association (HK2A) and The Nielsen Company were happy to share with members and guests quality analyses on the outlook for 2011 and insights into all these issues at the AdSpend Projections 2011 Result Presentation Luncheon held at JW Marriott Hong Kong Hotel.
To complement the 50th anniversary of HK2A and kick off the luncheon, Mr Vincent Cheung of Canon Hongkong Co Ltd had specially tailored a presentation on "50 Years of Advertising in Hong Kong", which won rapturous applause from the audience. Ms Celia Fan of The Nielsen Company then pinpointed the challenges that marketers and advertisers would be facing during the succeeding presentation, which also registered animated feedback from the floor. The outlook for both the economy and advertising industry is optimistic, though advertisers would still press for cost effective and creative solutions from agencies given the expected rise in media cost.
As the survey predicted that social media and mobile apps would be the big story of 2011, a panel discussion entitled "New Thinking · New Media" was held to explore the impact of these tools. Mr Vincent Cheung of Canon Hongkong Co Ltd, Mr Kenneth Wong of Hong Kong Tourism Board, Mr Desmond So of JWT HK and Mr Terence Tung of One Media Group were invited to share their experience and exchange ideas with the audience. Our heartiest thanks to all the panelists.
Lastly, we would like to thank The Nielsen Company for conducting the survey and the sponsors for their generous support: Buspak Advertising (Hong Kong) Ltd, Maxus, POAD Group Limited, 3HK, nowTV, Adsfactor, ESD Services Limited, Focus Media Hong Kong, Hachette Filipacchi HK Limited, Hong Kong Cable Enterprises Limited, Hong Kong Economic Times, JCDecaux Cityscape, JCDecaux Transport, Microsoft Hong Kong Limited, Ming Pao Newspapers Limited, New Media Group Holdings Limited, One Media Group, Pixel Media, RoadShow Media Limited, South China Morning Post, Television Broadcasts Limited and Yahoo! Hong Kong Limited.
Mr Vincent Cheung walked the audience through "50 Years
of Advertising in Hong Kong".
"There is a call for the agencies to provide integrated
solutions to advertisers," remarked Ms Celia Fan during the
An all-star panel, (L-R) Mr David Yeung, Mr Desmond So,
Mr Kenneth Wong, Mr Vincent Cheung, Mr Terence Tung
and Mr Raymond Ho.
Souvenirs for the Chest presented to both The Nielsen
Company and invited panelists.
HK2A Social Media Mini Series II : What's Hot & Happening in Social Media
18 January 2011
Riding on the success of the first workshop of the Social Media Mini Series, the second workshop resumed the format of dinner workshop and was held at the Metropol Restaurant on January 18. With new platforms and applications being introduced constantly, advertisers need frequent updates to stay in the forefront of the trend. Three heavy weight personalities from the world of new media brought with them successful cases engineered by Facebook, Groupon and Jiepang.
Ms Jayne Leung, Director, North Asia of Facebook, Mr Danny Yeung, CEO of Groupon Hong Kong and Mr David Liu, CEO of Jiepang Hong Kong not only walked the audience through the concept of "paid, owned and earned" in social media, but how to engage customers through group buying and location-based social media. The interesting sharing by the speakers called forth zealous response from the floor.
Ms Jayne Leung of Facebook reiterated the fact that
"The web is being rebuilt around people."
With location-based social media, you no longer have to
ask "Where Are You", remarked Mr David Liu of Jiepang.
Mr Danny Yeung of Groupon explained that credibility and
user-friendliness was key to any website.
A group photo taken prior to dinner.
The 49th Annual General Meeting (AGM)
9 December 2010
The 49th Annual General Meeting was held on 9 December 2010, during which an Executive Committee comprising of ten members for the year 2011-2012 was elected to office.
Click here for details of our Executive Committee…
HK2A 50th Anniversary Fund Raising Party
9 December 2010
The HK2A 50th Anniversary Fund Raising Party was held on Thursday, 9 December 2010 at Flame, Towngas Avenue, China Hong Kong City. The fun-packed party, featuring special entertainment and fund raising programmes performed by the Executive Committee, helped raise a net total of HK$168,599.00.
"This would not be possible without the generous support of our sponsors. The fund raised not only ensures that we can maintain a healthy balance in our financials, but also allows us to organize quality events beneficial to our fellow members," remarked Mr David Yeung, Chairman of the 50th Anniversary Fund Raising Sub-Committee.
Special thanks to the honorable sponsors who made the party a hugh success : 3HK, Bank of China (HK) Ltd, Buspak Advertising (Hong Kong) Ltd, Canon HongKong Limited, Cathay Pacific Airways Limited, Communion W Limited, DDB Worldwide Limited, Dentsu Hong Kong, The Gate Worldwide Limited, GroupM, The Hong Kong & China Gas Company Limited, Hong Kong Cable Enterprises, Hong Kong Cable News Express, JCDecaux Pearl & Dean Limited, JWT Hong Kong, Metro Broadcast Corp Limited, PCCW, Pixel Media Asia, POAD Group Limited, Publicis Hong Kong, MediaWise, New Media Group Holdings Limited, Ocean Park, One Media Group, Oriental Press Group Limited, Remy Asia, Sing Tao Magazine Group, Sony Computer Entertainment Hong Kong Limited, Sony Ericsson Mobile Communications International AB, Swire Travel, Television Broadcasts Limited, Yahoo! Hong Kong Limited and Zenithoptimedia.
|Salutes to the sponsors who help raised a net total of HK$168,599.00
|Chairman of the Fund Raising Sub-Committee Mr David Yeung thanked all the guests and sponsors in his welcome remarks.
|Drawing of table prize, a HK2A 50th Anniversary bus model, sponsored by Buspak.
|Rope Skipping : Mr Raymond Ho set a new example in rope skipping outfit - suit and bow tie!
|Taekwondo : Mr Vincent Cheung broke two wooden boards with bare fist – a black colour belt required!
|Handsome Cooking : Mr David Yeung (right) and Mr James Hong (left) served the sponsors with clams in white wine sauce and pan-fired gooseliver respectively. Sponsors all topped up their sponsorship amount for the yummy treats.
|Vocal Trio : "The Three Tenors" from Bank of China (HK) won big round of applause from the audience! A Jacky Cheung title was sung as an encore.
|Vocal with Cello Accompaniment : Ms Celine Ho doing a vocal trio with Mr Raymond Ho (right) and Mr Kelvin Wong of Bank of China (HK) (left) as an encore after her solo of Teresa Tang's classic "The Moon Speaks My Heart".
|Magic Performance : Ms Irene Ho (right) pierced through the neck of Ms Karen Tam (left) with a sword. Extremely dangerous performance, not to be imitated without professional guidance!
|Mr Vincent Cheung of Canon Hong Kong Ltd, sponsor of the 50th Anniversary "Guessing Game" , presented an IXUS camera to the winner of the game.
|Ms Celine Ho of Cathay Pacific Ltd, sponsor of the grand prize of the evening, drew the lucky winner.
|Congratulations to Ms Pun Man Yee who won two round trip tickets to Japan.
HK2A Social Media Mini Series - Delivering Online Engagement
8 October 2010
HK2A Social Media Mini Series is a series of workshops aiming to provide fellow advertisers a platform to ask, to learn and eventually to adopt the media successfully. The first workshop was held on 8 October 2010 at Pacific Place Conference Centre. More than 70 guests enrolled themselves for the 50-seat workshop, feedback was very encouraging. The workshop was also the first event to mark the 50th anniversary celebration of the Association.
Ms Michelle Au, Marketing Director, Hong Kong & Macau of Sony Ericsson and Mr Raymond Ho, Head of Content Management of 3HK were invited to share their success stories on "Delivering Online Engagement". Michelle's Facebook experience provided participants with invaluable insights into ways of utilizing Facebook to engage customers successfully. Raymond, on the other hand, focused on how it happened on 3HK as a close partner to leading social media, and how to reach target customers through mobile social media. Mr Ricky Chu of Gravitas Limited wrapped up the workshop with his pick of latest social media options.
Group photo taken after the workshop (Left to right) : Ms Karen Tam, Ms Michelle Au, Mr David Yeung, Mr Ricky Chu & Mr Raymond Ho.
Useful tips given by Michelle on how to manage the Facebook account successfully.
A responsive and enthusiastic audience.
" HK2A & HKAIM Dinner Workshop: "Advertising 2.0"
3 June 2010
Featuring all-star speakers from digital solution providers and deployers, "Advertising 2.0" was a tremendous success with the presence of more than 220 guests and press. It was the first-ever event co-organised by HK2A and HKAIM with the objective of providing attending executives first-hand information on cases of successful marketing campaigns engineered online and latest applications available. The live demo by key digital and multimedia companies complemented the keynote speeches in an excellent set-up.
We were very honored to have the Under Secretary for Commerce and Economic Development, Mr Greg So, JP as our special guest of honor. Heartiest thanks to Ms Wendy Chan of LVMH Asia Pacific Ltd and Ms Linda Miao of Sina.com (Weibo) who shared with the audience expert piece of advice derived from their success stories. Special applause to Mr Rudi Leung of Agenda and Mr Jason Chiu of Cherrypicks who brought with them an attractive collection of creative examples on advertising in the world of web 2.0.
Thanks also to our sponsors, supporting organizations and official broadcast media who helped contribute to the success of the event.
|Group photo (Left to right) : Mr Ralph Szeto, Mr Kevin Huang, Ms Celine Ho, Ms Linda Miao, Ms Wendy Chan, Mr Greg So, JP, Mr Rudi Leung, Mr Jason Chiu, Mr Francis Fong, Mr Alex Koo, Mr Eden Lau and Mr David Yeung.
|A forum with live demo on latest web applications.
|An attentive guest of honour, Mr Greg So, JP, at the CMRS demo booth.
"Advertising Spending Projections 2010" Luncheon Seminar
3 March 2010
Findings of the 11th Advertising Spending Projections were released at a luncheon seminar held at Conrad Hong Kong on 3 March 2010. In view of the rapid recovery of the economy, the outlook for 2010 is optimistic and 52% of the advertisers being surveyed said they would increase their advertising budget this year, most ranging from a modest 1% to 20%. At the same time, 75% of advertisers also expected an increase in media cost. Newspaper and TV would still enjoy the biggest budget share at 50% in total with the Internet ranked third.
The luncheon, comprising two major parts, attracted more than 260 guests from advertisers, agencies, media and press. Ms Celia Fan of The Nielsen Company, the supporting partner of this year's AdSpend Projections, furnished the audience with solid facts and figures in Part 1 while five heavy-weight panel speakers from key advertisers complemented the report with qualitative insights drawn from their post-tsunami experiences during Part 2 of the event. Sincerest thanks to Mr Tony Ma, CEO of Hutchison-Priceline, Ms Piony Leung, General Manager of Mars Hong Kong, Mr Simon Ng, Marketing Director of Pernod Ricard Hong Kong, Mrs Irene So, General Manager, Retail Marketing & Promotions of Sino Group and our Chairperson Ms Celine Ho of Cathay Pacific, who all made the panel an unmissable sharing experience. The panel also registered very positive feedback from the floor and was highly rated by most of the attending guests and press.
Special credits to Celia's team at The Nielsen Company for their professional input and support and Ms Vivian Choi who volunteered to be the consultant of the project. Applause to our emcee cum moderator Mr Raymond Ho of our executive committee who did great as always!
Thanks to all sponsors and partners who helped make the
Survey a great success.
A professional panel sharing their views and insights on
post-tsunami advertising dos and don'ts.
(Left to right) :
Ms Celia Fan, Ms Celine Ho, Mrs Irene So, Ms Piony Leung,
Mr Simon Ng & Mr Tony Ma.
Animated feedback from the floor.
Guests enjoying their lunch…
Happy lucky draw winners winning prizes sponsored by
Canon, Quamnet & Dragonair.
Group photo after the luncheon.
The 48th Annual General Meeting (AGM)
2 December 2009
The 48th Annual General Meeting was held on 2 December 2009, during which an Executive Committee comprising of eight members for the year 2010-2011 was elected to office.
Click here for details of our Executive Committee…
HK2A Dinner Workshop : Capitalizing on Social Media
2 December 2009
The emergence of social media greatly changed the way people interact and presented advertisers and marketers with unlimited possibilities. Generating buzz and maintaining a continuous dialogue with fans are highlighted as important factors for a successful social media campaign by our guest speakers at the "Capitalizing on Social Media" Dinner Workshop held on 2 December 2009. Mr Kevin Huang of Pixel Media HK Limited, Mr Bruce Lam of Nokia (Hong Kong) Limited and Mr Jonathan Sin of New Media HK not only shared with the audience their professional insights on how to engage customers through social media but in-depth analyses of the strengths of different social sites on the internet.
Apart from the panel discussion on how to capitalize on social media, HK2A also made use of the occasion to kick off the annual flagship event "AdSpend Projections 2010". Thanks to the support of the attending advertisers, more than 15 AdSpend questionnaires were completed and returned to Nielsen the very night. We would like to acknowledge The Nielsen Company for their continuous support. Special thanks to Ms Vivian Choi who volunteered to be the consultant of the survey.
Last but not least, thanks to Mr Vincent Cheung and Mr Raymond Ho of the Executive Committee who turned the evening into a highly interactive session. The dinner workshop was the last event organized by HK2A Executive Committee in 2009 and we would like to take this opportunity to wish our members and friends Merry Christmas and a prosperous 2010 ahead!
More than 100 guests attended the dinner workshop held at
Guests actively taking part in the discussion.
Three seasoned speakers (L to R): Mr Jonathan Sin of New
Media HK, Mr Bruce Lam of Nokia (Hong Kong) Limited
and Mr Kevin Huang of Pixel Media HK Limited
Ms Celia Fan of The Nielsen Company (Right) and
Ms Vivian Choi (Left) gave a brief introduction on
the "AdSpend Projections 2010".
Group photo after the workshop.
HK2A Dinner Workshop : Successful Partnership Marketing
7 October 2009
"To excel in the midst of economic uncertainties requires not only careful calculations and analyses but lots of guts. Thanks to our strategic partner Harbour City who shared the same insights with us, making the Citibank X Harbour City promotion a tremendous success," said Ms Irene Ho of Citibank (Hong Kong) Ltd at the HK2A Dinner Workshop on 7 October 2009.
More than 120 guests attended the dinner workshop held at Metropol Restaurant. Apart from Ms Irene Ho, three heavy-weight speakers: Ms Karen Tam of Harbour City Estates Limited, Ms Vivian Lee of Ocean Park Corporation, and Mr James Hong of Sony Computer Entertainment (HK) Ltd were invited to share their success stories on partnership marketing and the unconventional "Young Model" phenomenon. The topics aroused intense interests and discussions amongst the audience. Special thanks to Ms Fanny Fong of Ocean Park who did the final presentation as Ms Vivian Lee was suffering from loss of voice. Big applause to Mr Raymond Ho again for his well-prepared questions and tactful moderation.
The dinner workshop was the second in a row which registered increasing popularity among HK2A member companies and industry organizations. HK2A will endeavour to bring in more events of topical interest in the near future.
Interesting sharing by Ms Fanny Fong of Ocean Park.
Mr James Hong talked about his "Young Models"
Win-win partners: Ms Irene Ho of Citibank and Ms Karen Tam of Harbour City
A full house event again!
Group photo of the speakers and committee.
HK2A Dinner Gathering: Successful Campaigns in Tough Times
13 May 2009
In light of the considerable changes in advertising investment and marketing strategies as predicted by the AdSpend Projections 2009 in February, a dinner gathering entitled "Successful Campaigns in Tough Times" was held on 13 May 2009. Over 80 members and friends of HK2A gathered at Metropol Restaurant to interchange their valuable insights and experience on marketing during difficult times. Mr Balwin Yeung, Senior Marketing Manager of Hong Thai Travel Services Ltd shared with the audience his six golden rules for successful marketing which aroused lively discussion amongst the floor.
Special thanks to Mr Billy Cheong of Heichinrou for offering a low-rate yet savory dinner package for the enjoyment of our guests.
Guests having fun mingling with new and old friends.
Mr Balwin Yeung shared with the audience his
marketing tips in a lively way.
Active audience spiced the night with insightful input.
The Chairperson presenting souvenir to the guest speaker.
"Advertising Spending Projections 2009" Luncheon Seminar
19 Feb 2009
Survey findings of the AdSpend Projections 2009 were released on 19 February 2009 at JW Marriott with over 270 participants from advertisers, agencies, media and press. The survey anticipated an average of 13% decrease in advertising spending in 2009 as compared with the actual spending in 2008. The findings and figures were widely quoted by local media as reference for their 2009 forecasts.
Subsequent to the presentation of survey results by Ms Vivian Choi of The Nielsen Company, the supporting partner of this year's Adspend Projections, a panel discussion titled "How to make our ad dollar work harder?" was held. Five seasoned industry practitioners from advertisers, agencies and media owners, including Mr Adrian Lai, General Manager of Buspak Advertising (Hong Kong) Ltd; Mr Ray Wong, Managing Director of PHD Hong Kong; Ms Ivy Wong, Chief Operating Officer of TVB.COM Ltd; Mr Alfred Tsoi, Managing Director of Yahoo! HK and Mr Michael Lee, Chief Executive of Zung Fu Company Ltd were invited to share their professional insights in how to combat the recent global economic turmoil which arouse debate amongst the floor. Special thanks to Mr Raymond Ho for his witty and skillful moderation. We would also like to acknowledge The Nielsen Company for their professional input and support, our sponsors and prize donors who helped make our flagship event a great success.
Click here for press releases & news clippings…
Guests having a great time mingling.
Ms Vivian Choi gave an in-depth analysis on the
anticipated decline of ad spending in 2009.
Mr Michael Lee, Mr Alfred Tsoi, Mr Raymond Ho,
Wong, Mr Ray Wong and Mr Adrian Lai (from left to right)
shared with advertisers their tips on working miracles with
limited ad budget.
Lucky draw winners winning fabulous prizes sponsored by
Canon, Sony Computer Entertainment & Dragon Airlines.
Another full house event!
HK2A Christmas Party 2008
celebrate the coming of Christmas and to introduce
HK2A to non-member advertisers in Hong Kong, the
first-ever HK2A Christmas celebration cum member-get-member
party was held on 28 November 2008. More than
60 leading local advertisers and media sponsors
gathered at Thai Lemongrass, Lan Kwai Fong for
a fun-filled evening of sumptuous food, entertainment
and the unique opportunity of networking and experience
sharing in the midst of recent economic turmoil.
of the evening were the amazing "Nam Yum" solo
by Mr David Yeung and karaoke duet by Ms Celine
Ho and Raymond Ho, which earned themselves a big
round of rapturous applause. The unexpected cosplay
of Beatles by Mr Raymond Ho, James Hong, David
Yeung and Vincent Cheung wrapped up the evening
with unstoppable roar of laughter and hot talk
of the town.
thanks to our table sponsors: Buspak Advertising
(HK) Ltd, CODY Outdoor Int'l (HK) Ltd, MAXUS Communications
Ltd, Metro Broadcast Corp Ltd and prize sponsors:
Canon Hongkong Co Ltd, Media Wise and Mr Ray Wong
of T6. The party could not be materialized without
Executive Committee of HK2A will endeavour to
promote better collaboration amongst local advertisers
on areas of common industry concerns and establish
HK2A as a more representative and influential
mingling at the cocktail reception.
Yum" solo by Mr David Yeung with Er-hu
accompaniment by Mr Tsang Kin Man.
talented Chairperson Ms Celine Ho & Executive
Committee member Mr Raymond Ho.
guests were so into the party…
ensemble with representatives from HK Disneyland
and Ocean Park…a once in a blue moon occasion!
"band sound" by 2As' Beatles!
draw winner wins home a digital camera.
The 47th Annual General Meeting (AGM)
47th Annual General Meeting was held on 28 November
2008, during which an Executive Committee comprising
of eight members for the year 2009-2010 was elected
HK2A Conference: Marketing in Digital Media
marketing messages through innovative and unconventional
means has always been the hot topic for advertisers.
How to engage the customers with new technologies?
How can the ad itself make a difference to people's
life? In the last few HK2A luncheons we have walked
through examples of interactive and exceptional
execution, now that we look for answers in light
of the emerging digital media.
19 September 2008, over 80 members and friends
of HK2A gathered at Regal Hong Kong Hotel to keep
up with the latest marketing trends. HK2A was
honored to have invited Mr Jason Chiu of Cherrypicks,
Mr Kaki Chiu of SINA Hong Kong Limited, Mr Sean
Rach of OgilvyOne Worldwide, Hong Kong and Ms
Amy Wu of Nike Hong Kong as the guest speakers.
The presentations were all highly rated by participants
of the event and the panel discussion wrapping
up the half-day conference also provided the audience
an unparalleled opportunity to share their questions
and views with the four recognized professionals
across the industry.
Chairperson, Ms Celine Ho, addressed the audience.
Discussion: (From left to right) Mr KaKi Chiu,
Mr Jason Chiu, Ms Amy Wu and Mr Sean Rach
"Cutting Through the Unconventional Ways"
9 July 2008
Given the soaring advertising rates and keen market
competition, identifying new marketing opportunities
and transforming traditional practice into cost-effective
and resounding execution has been quite a challenge
to advertisers. On 9 July 2008, over 90 members
and friends of HK2A gathered at Marco Polo Hongkong
Hotel to learn more about the secret of success.
Ms Frances Hui from Hang Seng Bank and Mr James
Hong from Sony Computer Entertainment HK Ltd shared
with the attending guests rationales behind their
very successful cases of maximizing brand exposure
and enhancing corporate image by product placement
and CSR activities respectively. The topic raised
hot discussion and animated feedback from the
exchanging business cards.
James Hong shared his experience of Sony's CSR
initiative at Tin Shui Wai.
Frances Hui talked about the key success factors
Hang Seng Bank's product placement in the TV Drama
"The Drive of Life".
audience in a hot debate.
The 14th Annual Most Popular TV Commercial
26 Apr 2008
The 14th Annual Most Popular TV Commercial Awards
Presentation was held on 26th April, 2008 at Studio
8 of aTV and more than 80 HK2A members attended
the event. This year a total of 38 finalists had
been short-listed by a panel of judges comprising
16 representatives from HK2A, HK4As, aTV, HKIM,
HKCPA, HIA and Longyin Review. Our congratulations
to the winners of the various awards. Please visit http://www.hkatv.com/v3
/special_events/08/tvc_award_2008/award.html for full list of award winners.
Digest Trusted Brands 2008
23 Apr 2008
The Trusted Brands 2008 is an annual survey initiated
by Reader's Digest with the objective to recognize
excellent brand performance. HK2A has been endorsing
the Survey for five consecutive years because
we see the survey as objective, transparent, reliable
and representative. Its methodology is scientific
and systematic and the judging criteria reflect
not only the popularity of the brands but also
their performance in trustworthiness, credibility,
quality, value, innovation and understanding of
customers' needs. We trust the Survey result will
be of great referential value to both consumers
and the industry. Please visit http://www.
rdasiatrustedbrands.com/2008/main-home.html for 2008 results.
Coverage on 24 April, 2008 :
Kong Economic Times
David Yeung, vice-chairman of HK2A, congratulated
the winners at the Trusted Brand 2008 dinner reception
held on 23rd April 2008 at Kowloon
toast to quality.
5th SINA Online Ad Awards
21 Apr 2008
SINA Online Ad Awards is an annual event to honor
outstanding online advertisement as well as to
encourage innovation and creativity in online
ads in the future.
one of the co-organizers of The 5th SINA Online Ad Awards, HK2A aims to further promote
creativity and originality in online advertising
with the recognition and encouragement given to
outstanding online ads. The Prize Presentation
Ceremony for the Awards was held on 21st April, 2008 at Four Seasons Hotel Hong Kong.
Celine Ho, Chairperson of HK2A, presented the
Best Design Online Ad Award to 3HK, i-mode.
"Advertising Spending Projections 2008"
19 Feb 2008
Survey findings of the AdSpend Projections 2008
were released on 19 February 2008 at JW Marriott
with 264 participants from advertisers, ad agencies,
media and press. The survey anticipated an average
of 25% growth of advertising spending in the 2008.
Subsequent to the presentation of survey results
by Ms Clare Lui, Associate Director of Synovate
Ltd, a panel discussion titled "Trends in
Digital Advertising" was held. Mr Raymond
Ho, Executive Committee Member of HK2A, was the
moderator of the panel which featured very heavy-weight
guests from the digital media, including Mr Leslie
Chu, Country Manager, HK & Macao of Microsoft
Online Service Group; Mr Alfred Tsoi, Managing
Director of Yahoo! HK and Mr David Yeung, Vice
President, Marketing Communications of PCCW Ltd.
Both Mr Chu and Mr Tsoi unveiled to the audience
the latest developments of their respective medium
which called forth constructive discussion amongst
the floor. Special thanks to Mr Raymond Ho for
the well prepared questions and skillful moderation
of the atmosphere.
here for press releases…
Ms Clare Lui explained the AdSpend 2008 survey
results and reported a positive growth on future
Mr Raymond Ho, Mr Leslie Chu, Mr Alfred Tsoi and
Mr David Yeung (from left to right) ardently discussed
on the trends in digital advertising.
HK2A Chairperson Ms Celine Ho welcomed the guests.
Audience's participation in the panel discussion.
full house event.
photo of HK2A Committee and guest speakers.
"The Making of Great Campaigns" Luncheon
8 Jan 2008
Advertisers spend billions of dollars every year
on advertising, sales promotion, trade shows and
public relations to create campaigns that are
effective and compelling. On 8 January 2008, HK2A
members gathered at Conrad Hong Kong for an in-depth
analyses of "The Making of Great Campaigns".
Speaking at the luncheon were Ms Bonnie Soo from
PCCW Ltd and Mr Vincent Cheung from Canon Hongkong
Co Ltd. Ms Soo and Mr Cheung shared with the audience
how they integrated and coordinated the many communications
channels for successful brand building. The luncheon
registered very positive feedback from the audience.
Ms Bonnie Soo walked the audience through PCCW
Mobile's brand building exercise.
Mr Vincent Cheung shared his strategies behind
the Canon Expo and brand building and engaging
customers through interactive event.
colleagues from PCCW
Interesting demos by Ms Bonnie Soo
Chairperson Ms Celine Ho giving her welcome note.