HK2A's Events

June 2010
> HK2A and HKAIM Dinner Workshop : Advertising 2.0

March 2010
> Advertising Spending Projections 2010

December 2009
> 48th AGM
> HK2A Dinner Workshop : Capitalizing on Social Media

October 2009
> HK2A Dinner Workshop: Successful Partnership Marketing

May 2009
> HK2A Dinner Gathering: Successful Campaigns in Tough Times

February 2009
> Advertising Spending Projections 2009

November 2008
> HK2A Christmas Party 2008 cum AGM & EGM
> The 47th Annual General Meeting (AGM)

September 2008
> HK2A Conference: Marketing in Digital Media

July 2008
> Cutting Through the Unconventional Ways

April 2008
> The 14th Annual Most Popular TV Commercial Awards
   (Co-organizer)
> Reader's Digest Trusted Brands 2008 (Endorser)
> The 5th SINA Online Ad Awards (Co-organizer)

" HK2A & HKAIM Dinner Workshop: "Advertising 2.0"

3 June 2010

Featuring all-star speakers from digital solution providers and deployers, “Advertising 2.0” was a tremendous success with the presence of more than 220 guests and press. It was the first-ever event co-organised by HK2A and HKAIM with the objective of providing attending executives first-hand information on cases of successful marketing campaigns engineered online and latest applications available. The live demo by key digital and multimedia companies complemented the keynote speeches in an excellent set-up. We were very honored to have the Under Secretary for Commerce and Economic Development, Mr Greg So, JP as our special guest of honor. Heartiest thanks to Ms Wendy Chan of LVMH Asia Pacific Ltd and Ms Linda Miao of Sina.com (Weibo) who shared with the audience expert piece of advice derived from their success stories. Special applause to Mr Rudi Leung of Agenda and Mr Jason Chiu of Cherrypicks who brought with them an attractive collection of creative examples on advertising in the world of web 2.0. Thanks also to our sponsors, supporting organizations and official broadcast media who helped contribute to the success of the event.

Group photo (Left to right) : Mr Ralph Szeto, Mr Kevin Huang, Ms Celine Ho, Ms Linda Miao, Ms Wendy Chan, Mr Greg So, JP, Mr Rudi Leung, Mr Jason Chiu, Mr Francis Fong, Mr Alex Koo, Mr Eden Lau and Mr David Yeung.

A forum with live demo on latest web applications.

An attentive guest of honour, Mr Greg So, JP, at the CMRS demo booth.

"Advertising Spending Projections 2010" Luncheon Seminar

3 March 2010

Findings of the 11th Advertising Spending Projections were released at a luncheon seminar held at Conrad Hong Kong on 3 March 2010. In view of the rapid recovery of the economy, the outlook for 2010 is optimistic and 52% of the advertisers being surveyed said they would increase their advertising budget this year, most ranging from a modest 1% to 20%. At the same time, 75% of advertisers also expected an increase in media cost. Newspaper and TV would still enjoy the biggest budget share at 50% in total with the Internet ranked third.

The luncheon, comprising two major parts, attracted more than 260 guests from advertisers, agencies, media and press. Ms Celia Fan of The Nielsen Company, the supporting partner of this year’s AdSpend Projections, furnished the audience with solid facts and figures in Part 1 while five heavy-weight panel speakers from key advertisers complemented the report with qualitative insights drawn from their post-tsunami experiences during Part 2 of the event. Sincerest thanks to Mr Tony Ma, CEO of Hutchison-Priceline, Ms Piony Leung, General Manager of Mars Hong Kong, Mr Simon Ng, Marketing Director of Pernod Ricard Hong Kong, Mrs Irene So, General Manager, Retail Marketing & Promotions of Sino Group and our Chairperson Ms Celine Ho of Cathay Pacific, who all made the panel an unmissable sharing experience. The panel also registered very positive feedback from the floor and was highly rated by most of the attending guests and press.

Special credits to Celia’s team at The Nielsen Company for their professional input and support and Ms Vivian Choi who volunteered to be the consultant of the project. Applause to our emcee cum moderator Mr Raymond Ho of our executive committee who did great as always!

Thanks to all sponsors and partners who helped make the
Survey a great success.

A professional panel sharing their views and insights on
post-tsunami advertising dos and don’ts. (Left to right) :
Ms Celia Fan, Ms Celine Ho, Mrs Irene So, Ms Piony Leung,
Mr Simon Ng & Mr Tony Ma.

Animated feedback from the floor.

Guests enjoying their lunch…

Happy lucky draw winners winning prizes sponsored by
Canon, Quamnet & Dragonair.

Group photo after the luncheon.

December 2009

The 48th Annual General Meeting (AGM)

2 December 2009

The 48th Annual General Meeting was held on 2 December 2009, during which an Executive Committee comprising of eight members for the year 2010-2011 was elected to office.

Click here for details of our Executive Committee…

HK2A Dinner Workshop : Capitalizing on Social Media

2 December 2009

The emergence of social media greatly changed the way people interact and presented advertisers and marketers with unlimited possibilities. Generating buzz and maintaining a continuous dialogue with fans are highlighted as important factors for a successful social media campaign by our guest speakers at the "Capitalizing on Social Media" Dinner Workshop held on 2 December 2009. Mr Kevin Huang of Pixel Media HK Limited, Mr Bruce Lam of Nokia (Hong Kong) Limited and Mr Jonathan Sin of New Media HK not only shared with the audience their professional insights on how to engage customers through social media but in-depth analyses of the strengths of different social sites on the internet.

Apart from the panel discussion on how to capitalize on social media, HK2A also made use of the occasion to kick off the annual flagship event "AdSpend Projections 2010". Thanks to the support of the attending advertisers, more than 15 AdSpend questionnaires were completed and returned to Nielsen the very night. We would like to acknowledge The Nielsen Company for their continuous support. Special thanks to Ms Vivian Choi who volunteered to be the consultant of the survey.

Last but not least, thanks to Mr Vincent Cheung and Mr Raymond Ho of the Executive Committee who turned the evening into a highly interactive session. The dinner workshop was the last event organized by HK2A Executive Committee in 2009 and we would like to take this opportunity to wish our members and friends Merry Christmas and a prosperous 2010 ahead!

More than 100 guests attended the dinner workshop held at
Metropol Restaurant.

Guests actively taking part in the discussion.

Three seasoned speakers (L to R): Mr Jonathan Sin of New
Media HK, Mr Bruce Lam of Nokia (Hong Kong) Limited
and Mr Kevin Huang of Pixel Media HK Limited

Ms Celia Fan of The Nielsen Company (Right) and
Ms Vivian Choi (Left) gave a brief introduction on
the "AdSpend Projections 2010".

Group photo after the workshop.

October 2009

HK2A Dinner Workshop : Successful Partnership Marketing

7 October 2009

“To excel in the midst of economic uncertainties requires not only careful calculations and analyses but lots of guts. Thanks to our strategic partner Harbour City who shared the same insights with us, making the Citibank X Harbour City promotion a tremendous success,” said Ms Irene Ho of Citibank (Hong Kong) Ltd at the HK2A Dinner Workshop on 7 October 2009.

More than 120 guests attended the dinner workshop held at Metropol Restaurant. Apart from Ms Irene Ho, three heavy-weight speakers: Ms Karen Tam of Harbour City Estates Limited, Ms Vivian Lee of Ocean Park Corporation, and Mr James Hong of Sony Computer Entertainment (HK) Ltd were invited to share their success stories on partnership marketing and the unconventional “Young Model” phenomenon. The topics aroused intense interests and discussions amongst the audience. Special thanks to Ms Fanny Fong of Ocean Park who did the final presentation as Ms Vivian Lee was suffering from loss of voice. Big applause to Mr Raymond Ho again for his well-prepared questions and tactful moderation.

The dinner workshop was the second in a row which registered increasing popularity among HK2A member companies and industry organizations. HK2A will endeavour to bring in more events of topical interest in the near future.

Happy mingling!

Interesting sharing by Ms Fanny Fong of Ocean Park.

Mr James Hong talked about his “Young Models”

Win-win partners: Ms Irene Ho of Citibank and Ms Karen Tam of Harbour City

Rewarding interaction!

A full house event again!

Group photo of the speakers and committee.

May 2009

HK2A Dinner Gathering: Successful Campaigns in Tough Times

13 May 2009

In light of the considerable changes in advertising investment and marketing strategies as predicted by the AdSpend Projections 2009 in February, a dinner gathering entitled “Successful Campaigns in Tough Times” was held on 13 May 2009. Over 80 members and friends of HK2A gathered at Metropol Restaurant to interchange their valuable insights and experience on marketing during difficult times. Mr Balwin Yeung, Senior Marketing Manager of Hong Thai Travel Services Ltd shared with the audience his six golden rules for successful marketing which aroused lively discussion amongst the floor.

Special thanks to Mr Billy Cheong of Heichinrou for offering a low-rate yet savory dinner package for the enjoyment of our guests.

Guests having fun mingling with new and old friends.

Mr Balwin Yeung shared with the audience his
marketing tips in a lively way.

Active audience spiced the night with insightful input.

The Chairperson presenting souvenir to the guest speaker.

February 2009

"Advertising Spending Projections 2009" Luncheon Seminar

19 Feb 2009

Survey findings of the AdSpend Projections 2009 were released on 19 February 2009 at JW Marriott with over 270 participants from advertisers, agencies, media and press. The survey anticipated an average of 13% decrease in advertising spending in 2009 as compared with the actual spending in 2008. The findings and figures were widely quoted by local media as reference for their 2009 forecasts.

Subsequent to the presentation of survey results by Ms Vivian Choi of The Nielsen Company, the supporting partner of this year’s Adspend Projections, a panel discussion titled "How to make our ad dollar work harder?" was held. Five seasoned industry practitioners from advertisers, agencies and media owners, including Mr Adrian Lai, General Manager of Buspak Advertising (Hong Kong) Ltd; Mr Ray Wong, Managing Director of PHD Hong Kong; Ms Ivy Wong, Chief Operating Officer of TVB.COM Ltd; Mr Alfred Tsoi, Managing Director of Yahoo! HK and Mr Michael Lee, Chief Executive of Zung Fu Company Ltd were invited to share their professional insights in how to combat the recent global economic turmoil which arouse debate amongst the floor. Special thanks to Mr Raymond Ho for his witty and skillful moderation. We would also like to acknowledge The Nielsen Company for their professional input and support, our sponsors and prize donors who helped make our flagship event a great success.

Click here for press releases & news clippings…

Guests having a great time mingling.

Ms Vivian Choi gave an in-depth analysis on the
anticipated decline of ad spending in 2009.

Mr Michael Lee, Mr Alfred Tsoi, Mr Raymond Ho, Ms Ivy
Wong, Mr Ray Wong and Mr Adrian Lai (from left to right)
shared with advertisers their tips on working miracles with
limited ad budget.

Lucky draw winners winning fabulous prizes sponsored by
Canon, Sony Computer Entertainment & Dragon Airlines.

Another full house event!

November 2008

HK2A Christmas Party 2008

28 Nov 2008

To celebrate the coming of Christmas and to introduce HK2A to non-member advertisers in Hong Kong, the first-ever HK2A Christmas celebration cum member-get-member party was held on 28 November 2008. More than 60 leading local advertisers and media sponsors gathered at Thai Lemongrass, Lan Kwai Fong for a fun-filled evening of sumptuous food, entertainment and the unique opportunity of networking and experience sharing in the midst of recent economic turmoil.

Highlights of the evening were the amazing "Nam Yum" solo by Mr David Yeung and karaoke duet by Ms Celine Ho and Raymond Ho, which earned themselves a big round of rapturous applause. The unexpected cosplay of Beatles by Mr Raymond Ho, James Hong, David Yeung and Vincent Cheung wrapped up the evening with unstoppable roar of laughter and hot talk of the town.

Special thanks to our table sponsors: Buspak Advertising (HK) Ltd, CODY Outdoor Int'l (HK) Ltd, MAXUS Communications Ltd, Metro Broadcast Corp Ltd and prize sponsors: Canon Hongkong Co Ltd, Media Wise and Mr Ray Wong of T6. The party could not be materialized without their contribution.

The Executive Committee of HK2A will endeavour to promote better collaboration amongst local advertisers on areas of common industry concerns and establish HK2A as a more representative and influential industry body.

Guests mingling at the cocktail reception.

"Nam Yum" solo by Mr David Yeung with Er-hu
accompaniment by Mr Tsang Kin Man.

Our talented Chairperson Ms Celine Ho & Executive
Committee member Mr Raymond Ho.

Amazed guests were so into the party…

Karaoke ensemble with representatives from HK Disneyland
and Ocean Park…a once in a blue moon occasion!

Exceptional "band sound" by 2As' Beatles!

Lucky draw winner wins home a digital camera.

The 47th Annual General Meeting (AGM)

28 Nov 2008

The 47th Annual General Meeting was held on 28 November 2008, during which an Executive Committee comprising of eight members for the year 2009-2010 was elected to office.

September 2008

HK2A Conference: Marketing in Digital Media

19 Sep 2008

Channeling marketing messages through innovative and unconventional means has always been the hot topic for advertisers. How to engage the customers with new technologies? How can the ad itself make a difference to people's life? In the last few HK2A luncheons we have walked through examples of interactive and exceptional execution, now that we look for answers in light of the emerging digital media.

On 19 September 2008, over 80 members and friends of HK2A gathered at Regal Hong Kong Hotel to keep up with the latest marketing trends. HK2A was honored to have invited Mr Jason Chiu of Cherrypicks, Mr Kaki Chiu of SINA Hong Kong Limited, Mr Sean Rach of OgilvyOne Worldwide, Hong Kong and Ms Amy Wu of Nike Hong Kong as the guest speakers. The presentations were all highly rated by participants of the event and the panel discussion wrapping up the half-day conference also provided the audience an unparalleled opportunity to share their questions and views with the four recognized professionals across the industry.

HK2A Chairperson, Ms Celine Ho, addressed the audience.

Panel Discussion: (From left to right) Mr KaKi Chiu,
Mr Jason Chiu, Ms Amy Wu and Mr Sean Rach

Attentive audience.

July 2008

"Cutting Through the Unconventional Ways" Luncheon

9 July 2008

Given the soaring advertising rates and keen market competition, identifying new marketing opportunities and transforming traditional practice into cost-effective and resounding execution has been quite a challenge to advertisers. On 9 July 2008, over 90 members and friends of HK2A gathered at Marco Polo Hongkong Hotel to learn more about the secret of success. Ms Frances Hui from Hang Seng Bank and Mr James Hong from Sony Computer Entertainment HK Ltd shared with the attending guests rationales behind their very successful cases of maximizing brand exposure and enhancing corporate image by product placement and CSR activities respectively. The topic raised hot discussion and animated feedback from the floor.

Members exchanging business cards.

Mr James Hong shared his experience of Sony's CSR
initiative at Tin Shui Wai.

Ms Frances Hui talked about the key success factors of
Hang Seng Bank's product placement in the TV Drama
"The Drive of Life".

Interested audience in a hot debate.

April 2008

The 14th Annual Most Popular TV Commercial Awards

26 Apr 2008

The 14th Annual Most Popular TV Commercial Awards Presentation was held on 26th April, 2008 at Studio 8 of aTV and more than 80 HK2A members attended the event. This year a total of 38 finalists had been short-listed by a panel of judges comprising 16 representatives from HK2A, HK4As, aTV, HKIM, HKCPA, HIA and Longyin Review. Our congratulations to the winners of the various awards. Please visit http://www.hkatv.com/v3
/special_events/08/tvc_award_2008/award.html for full list of award winners.

Reader's Digest Trusted Brands 2008

23 Apr 2008

The Trusted Brands 2008 is an annual survey initiated by Reader's Digest with the objective to recognize excellent brand performance. HK2A has been endorsing the Survey for five consecutive years because we see the survey as objective, transparent, reliable and representative. Its methodology is scientific and systematic and the judging criteria reflect not only the popularity of the brands but also their performance in trustworthiness, credibility, quality, value, innovation and understanding of customers' needs. We trust the Survey result will be of great referential value to both consumers and the industry. Please visit http://www. rdasiatrustedbrands.com/2008/main-home.html for 2008 results.

Media Coverage on 24 April, 2008 :

Ming Pao		The Standard		Hong Kong Economic Times

Mr David Yeung, vice-chairman of HK2A, congratulated the winners at the Trusted Brand 2008 dinner reception held on 23^rd April 2008 at Kowloon Shangri-la Hotel.

A toast to quality.

The 5th SINA Online Ad Awards

21 Apr 2008

SINA Online Ad Awards is an annual event to honor outstanding online advertisement as well as to encourage innovation and creativity in online ads in the future.

Being one of the co-organizers of The 5^th SINA Online Ad Awards, HK2A aims to further promote creativity and originality in online advertising with the recognition and encouragement given to outstanding online ads. The Prize Presentation Ceremony for the Awards was held on 21^st April, 2008 at Four Seasons Hotel Hong Kong.

Ms Celine Ho, Chairperson of HK2A, presented the Best Design Online Ad Award to 3HK, i-mode.

February 2008

"Advertising Spending Projections 2008" Luncheon Seminar

19 Feb 2008

Survey findings of the AdSpend Projections 2008 were released on 19 February 2008 at JW Marriott with 264 participants from advertisers, ad agencies, media and press. The survey anticipated an average of 25% growth of advertising spending in the 2008.

Subsequent to the presentation of survey results by Ms Clare Lui, Associate Director of Synovate Ltd, a panel discussion titled "Trends in Digital Advertising" was held. Mr Raymond Ho, Executive Committee Member of HK2A, was the moderator of the panel which featured very heavy-weight guests from the digital media, including Mr Leslie Chu, Country Manager, HK & Macao of Microsoft Online Service Group; Mr Alfred Tsoi, Managing Director of Yahoo! HK and Mr David Yeung, Vice President, Marketing Communications of PCCW Ltd. Both Mr Chu and Mr Tsoi unveiled to the audience the latest developments of their respective medium which called forth constructive discussion amongst the floor. Special thanks to Mr Raymond Ho for the well prepared questions and skillful moderation of the atmosphere.

Click here for press releases…

Ms Clare Lui explained the AdSpend 2008 survey results and reported a positive growth on future advertising spending.

Mr Raymond Ho, Mr Leslie Chu, Mr Alfred Tsoi and Mr David Yeung (from left to right) ardently discussed on the trends in digital advertising.

HK2A Chairperson Ms Celine Ho welcomed the guests.

Audience's participation in the panel discussion.

A full house event.

Group photo of HK2A Committee and guest speakers.

January 2008

"The Making of Great Campaigns" Luncheon

8 Jan 2008

Advertisers spend billions of dollars every year on advertising, sales promotion, trade shows and public relations to create campaigns that are effective and compelling. On 8 January 2008, HK2A members gathered at Conrad Hong Kong for an in-depth analyses of "The Making of Great Campaigns". Speaking at the luncheon were Ms Bonnie Soo from PCCW Ltd and Mr Vincent Cheung from Canon Hongkong Co Ltd. Ms Soo and Mr Cheung shared with the audience how they integrated and coordinated the many communications channels for successful brand building. The luncheon registered very positive feedback from the audience.

Ms Bonnie Soo walked the audience through PCCW Mobile's brand building exercise.

Mr Vincent Cheung shared his strategies behind the Canon Expo and brand building and engaging customers through interactive event.

Supporting colleagues from PCCW

Interesting demos by Ms Bonnie Soo

HK2A Chairperson Ms Celine Ho giving her welcome note.

Supporting Members